Gerald Ford's America, Part One: WIN

TVTV

1975 | 00:28:00 | United States | English | Color | Mono | 4:3 | Video

Collection: Early Video Art, Single Titles

Tags: Documentary, History, Media Analysis, Politics, Video History

In the wake of Lord of the Universe, TVTV planned to cover the impeachment of Richard Nixon, but, unfortunately, Nixon resigned. The group made a ninety-degree turn to covering the “first hundred days” of the Gerald Ford administration, a cavalcade of photo ops and campaign appearances. In Part One of the four-part series, entitled WIN (referring to the Ford slogan, “Whip Inflation Now”), TVTV goes on a whirlwind across-country trek with Ford, stopping in Sioux City, Iowa, Salt Lake City, and Portland. The show is more about Ford’s public than Ford. A supporter in Portland paid $2,700 (a lot of money in 1975) for a football that Ford hiked between his legs on stage. One critic said that it was a portrait of “Boobus Americanus.” He wasn’t far off.

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