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The language and imagery related to celebrity perfumes (both descriptive and visual) are a starting point to think about consumer desires and the corruptness of branding. Give us your songs, your smells and we will give you everything. The rich get richer, everyone smells poorer.

If you lived here you’d be home by now occurs during the years of Williamsburg Brooklyn’s overheated real estate market, just before the 2008 financial bubble burst. Ligorano Reese’s video renders the New York luxury high rise market of the aughts into an extraterrestrial lunar landscape. The voiceover is cut up and collaged from actual real estate copy descriptions of luxury living amenities. The video played in a storefront installation on Bedford Avenue, ground zero for Brooklyn’s rabid transformation of the East River in New York City.