Skip to main content

Dressing Up

Susan Mogul

1973 00:07:06 United StatesEnglishB&WMono4:31/2" open reel video
Tags:
Body, Consumer culture, Performance, Video History

Description

A reverse striptease, non-stop comedic monologue about shopping for clothes, while eating corn nuts. Dressing Up was inspired by the artist’s mother’s penchant for bargain hunting. Mogul produced Dressing Up as a student in the feminist art program at the California Institute of the Arts in 1973.

This now classic video was shown in Southland Video Anthology in 1975 at the Long Beach Museum of Art. Curated by David Ross, it was one of the first museum surveys of video art in the United States. Thirty years later Dressing Up has been exhibited internationally, and was exhibited at the J. Paul Getty Museum, Los Angeles, in 2008.

"On mother-daughter relationships and clothes that make the woman. Turning her barbed wit both inwards and outwards, this pioneering video artist reflects on women’s private and public lives."

— Josh Siegel, Curator, Museum of Modern Art, New York City

"One of the great things about Dressing Up is that it totally just undoes every notion of how in society at the time you might be expecting a woman to act, and then the fact that Mogul is naked eating corn nuts, which is the most unglamorous type of image, just puts it over the top."

— Glenn Phillips, Curator, J. Paul Getty Museum, Los Angeles

"Susan Mogul's very funny video stories, in one of which (Dressing Up) she proceeds from disrobed to robed, reminiscing about the history of each item of clothing."

— Lucy Lippard, MS Magazine

About Susan Mogul

Having been involved with video since the early 1970s, Susan Mogul is a pioneer of the medium. Initially producing an important series of humorous and staunchly feminist performance videos, her practice quickly expanded to more complicated and experimental forms of narrative, including feature length work. Mogul has received grants including: Guggenheim Fellowship, ITVS commission, National
Endowment for the Arts Fellowship, Getty Trust Fellowship, and Center for Cultural Innovation grant. 

A survey of Moguls video/films took place in Vienna at the Austrian Film Museum in 2024. Mogul’s video/film retrospective was presented at Visions du Reel Film Festival in Switzerland in 2009. Driving Men (2008), a feature length documentary, screened in international competitions in Japan, Italy, Portugal, Switzerland, and India. Mogul’s first solo museum exhibition – a major survey of her work- opened August 2022 at the Zacheta National Gallery of Art in Warsaw, Poland.

Mogul’s work has been featured in historic exhibitions: California Video at the Getty Museum, Los Angeles: Birth of an Art Capital at the Pompidou in Paris, and Where Art Might Happen: The early years of CalArts at the Kunsthaus Graz in Austria. Women of Vision: Histories in Feminist Film and Video devotes a chapter to Mogul’s work and career. Mogul was the keynote speaker at a national conference in Zurich on film and autobiography.

Less is Never More, a solo installation was presented at as-is-la gallery in Los Angeles in 2019. Less... garnered a full-page review in the LA Times. A major essay in the 2020 summer issue of the Los Angeles arts quarterly, X-TRA, titled, A Feminist’s Survival Index, not only reviewed Mogul’s current work, but positioned it in the context of the history of feminist art, and her legacy as a Los Angeles artist.